The Secret To Formulating Successful Tweets
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There are only two feelings that are at the base of all human actions. To put it another way, there are only two things that motivate everything that people perform. These feelings are fear and desire. Humans either do something because they DESIRE a thing – money, a relationship, a sense of being fulfilled, respect, peace, power, etc. Or they could do something because they FEAR losing something precious or valuable that they have right now – money, a relationship, fulfillment, respect, peace, power, etc. It sounds too simple, but if you think about it, you will realize every action does actually revolve around those two emotions.
So… if you want your Tweets to get credence, it would make sense to keep these powerful human drive factors in mind. That is the “secret” to forming attention-getting tweets. The following are three examples of Tweet Formulas that trigger these emotions in people:
1. The “Other Guy Has a Secret That You Should Know” Formula: This is extremely useful when the “other guy” is a well-known person. It’s extremely enticing to most people to learn how to do, be, or acquire what a celebrity has. Learn much, much more about manipulating social media right now through our Social Media Training Courses.
Tweet Formula: How (important person’s name) (does something) and you can, too.
Sample Tweet: How Paris Hilton loses excess fat while eating whatever she desires… and how you can, too.
Sample Tweet: How Donald Trump makes money while playing golf… and how you can, too.
2. The “Your Problems are Caused by Someone or Something Else Unknown to You” Formula: We all fear the concept of a person or something unbeknownst to us causing dilemmas for us.
Tweet Formula: Is/Are _________ causing you to become sick?
Sample Tweet: Is your pet making you sick?
Sample Tweet: Is your job causing you to become fat?
3. The “What You Must Know Today” Formula. People do not like being put off guard or being embarrassed.
Tweet Formula: ______ questions to ask your ______ before it is too late.
Sample Tweet: 5 things to ask your tax preparer… before it’s too late.
Sample Tweet: 7 questions to ask your teenager… before it’s too late.
So, you get the idea. Use psychology when you tweet. Appeal to simple base human emotions, specifically fear and desire, and you will get much more attention and authority to your Tweets – and accomplish whatever you desire to accomplish with Twitter.
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