If you are a young entrepreneur or new to business then you not have though about this topic, you have probably just looked for niches without any kind of competition.

So which is best for your ebusiness - no competition, a little bit of competition or lots of competition?

Silly question I hear you shout! Of course it is always better to have no competition. But seriously, I don’t think it is always better to have no competition, I think competition with other websites is a very good thing.

So Why Do I Think Competition Online Is A Good Thing?

  • Link building is hugely important, if there are few other websites in your niche it’s not easy to build up targetted quality inbounds. You may try and get lots of links from websites in very similar niches but they may not be interested. The more websites within your given niche the more quality links you should be able to get. EG look how many webmaster and so-called “making money online” weblogs link to each other.
  • Connecting with other web site owners is important. Whether it is by email, msn or social media it doesn’t matter. The more competitors you have the more people to potentially connect with.
  • Competition will push you. Trying to beat other people brings out the very best in you. The more competitors the harder you need to work. And the people that really make it are those always pushing (like a boxer fighting someone in a higher weight division). If you have very little or no competition you will probably sit back and think “hey I’m already the best in my niche” instead of pushing your business and improving profitability.
  • Ideas. With lots of competition webmasters are always looking to be noticed for being different. When you see what other people are doing it will often make you come up with other ideas sparked by what they’re doing.

When No Competition Is Definitely A Very Good Thing
For a company like text-link-ads it would be much better to have no competition. When you run a business which works on a simple business model which really can’t be altered that much (like selling text links) then less competition is definitely better.

Overall I think it is about having the right amount of competing companies. You don’t want your online business to be in a niche where it is rammed with competition, but you do want some to connect with, get inbounds from and keep you on your toes and pushing your own business.

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