We haven’t even begun to see how the internet is going to change the way business is conducted both in the US and around the world. Every year the amount spent on goods and services on the web increases by millions and millions of dollars. You can sell literally anything on the web if you know how to market and how to find customers. People would say that you couldn’t sell the ‘whaterver product’ on the web.Then somebody with a web site would apply a new marketing technique to selling the ‘whatever product’ in a differnet way. And before you knew what was happening they would become the next millionaire.

 

You can do the same thing but you need two ingredients. You need a marketing plan and you need a stream of traffic, or customers, to your site. Of these two, traffic takes the most work but it really is the easiest. For massive amounts of traffic all you need to do is have Google love your site. Follow along to find out how you can apply this for a successful online buisness opportunity

 

Let’s say you are selling dog bowls. You job is to find a way to have Google send visitors who searched for dog bowls to your web page. The web surfer gets to your site, chooses a bowl he or she likes and buys it. It is not that hard. The onlye missing piece of the puzzle is how do you get Google to send you search traffic.

 

You can think of the web as a big popularity contest and Google as the busy body who always wants to know what everyone else is talking about. In the dog bowl example, Google will send people searching for dog bowls that has more people claimiing it is about dog bowls. Of course, this makes sense. When a lot of people say you have great dog bowls then Google figures you site must have great dog bowls.

 

Likewise, if no one says your web site has great cat bowls then Google will not send any customers your way who search for cat bowls. You are popular for dog bowls but not popular for cats. So if other web sites vote for you in the dog bowl popularity contest then you get dog bowl customers. You won’t get any traffic from Google looking for cat bowls if other sites don’t vote for you in the cat bowl contest.

 

One web site votes for another by linking to the second site. A link is just a way for someone on the web to get from one site to another. You have most likely clicked on links thousands of times. They are usually blue in color and if you put your mouse cursor on the words and click your mouse button you will instantly be taken to another web page.

 

The great thing about links is the words used to build the link can be anything you want. This is good because a competent webmaster will use the words to tell you what is on the page you are clicking to. For example, if the test link said Bob’s Site you would not understand what the web site targeted and you wouldn’t click the link. But if the anchor text link said Good Dog Bowls and you are looking for dog bowls it would make sense to choose that link. The words that are describing what is on a web page are called anchor text. Google views anchor text as votes in the popularity contest.

 

Google keeps track of the anchor text whenever one website links to another. Each time you get linked to with the anchor text Great Dog Bowls your site gets another popularity vote for ‘Great Dog Bowls’. The more popular your site is for a particular anchor text the higher Google will place your site on the search result page when someone searches for that text. The anchor text a searcher uses in the search box is also known as a keyword.

 

A keyword is simply the word or phrase someone types into the search box when they want to find some product or information on web. So if I want to purchase a great dog bowl I just type into the search box the term ‘great dog bowl’. Google constantly visits every website and finds out which is most popular for that particular keyword. The search result pages then shows the most popular site at the top and the other sites farther down the page depending on how popular they are.

 

There is also a ranking based on the content of you site that plays into the search results, but it has very little impact on your search page rankings compared to the number of links or popularity votes you have. As long as the website is really about dog bowls most of your ranking will come from the anchor text links you receive from other websites. Learn more about getting traffic at the Christian business opportunities blog.

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